Logo Design for Businesses
Logo design is an important aspect of branding one’s business. After all, it represents the identity of your business and it’s an image that prospects will ultimately associate with whatever product or service that you offer. Unfortunately a lot of people tend to get it wrong when it comes to business logos. If you want to steer clear of such costly mistakes, knowing all that you can about it and what you could be doing wrong is certainly a logical place to start!
Some of the most common pitfalls in business logo design
Among the most common mistakes that people often make in creating a logo and branding their business is that they often do so solely according to their own preferences without considering the distinctive selling points of their product or service and what actually makes it stand out from the rest. It’s not to say that one should limit one’s creativity throughout the process but rather it should be directed towards what your business is actually all about and what it offers.
Simply put, you need to look at your business logo from your user’s perspective. Think about it – if somebody should ask you why you designed your business logo was designed that way, are you going to simply say that it’s all because you think it looks great?
Depending too much on digital effects
Okay so you’ve come up with a pretty good logo design but eliminate any digital effects that you might have used – can you still say the same thing? If so, then you’ve just avoided another common mistake in creating a logo for your business.
Business should limit their dependence on digital features such as shadow, glows and ambient. These things don’t transition very well on other formats. Your logo should look consistent throughout your branding campaign and that can be particularly difficult if you’re making use of digital features for your logo. Shadows and glows for instance, can be hard to print on pens or embroidered on shirts without significant differences. Logos for businesses need to be usable even in its basic form or you risk confusing your prospects which is never a good thing in marketing.
Using stock pictures and clip art graphics
Do you want your logo design to come out dull and common? If so, then by all means make use of stock pictures and clip art graphics that are widely available online. What’s that going to say about your business? Come up with something original and unique or else your business is going to be perceived as cheap and a total knock-off.
Too much detail
Professional logo design experts are all bound to tell you one thing when it comes to detail – less is more! That’s certainly true with your business logo as it needs to present a clear and concise message to all about who you are and what your business offers. Logos that are too complex simply won’t cut it and they often don’t transition very well to smaller scales.
The more detailed and complex your logo is, the harder it would be for prospects to remember it. Take the logo of Apple Inc. for example – the most valuable and some of the most successful brand on the market today. You would recognise it anywhere!
Lack of expertise
Last but certainly not least, many new business make the mistake of thinking that the services of professional logo design experts is nothing more than a unnecessary cost. Nothing can be farther from the truth and businesses often stand to lose much more trying to tackle the task of creating a logo for their business without any real knowledge or expertise.
These experts know business logo creation like the back of their hand and can help you steer clear of costly mistakes that people often make in pursuing the task. More importantly, these people know the best tools to use in their trade. This includes vector graphics software like Corel Draw and Adobe Illustrator
Your business logo is perhaps the one most significant an extensively used image that you will be using for branding your business. Is it so much to ask to have a professional on the job? It’s no place for amateurs and it’s not the time for trial and errors. If you don’t know squat about logo design do yourself a favour and enlist the aid of a proven reputable expert!